Archives For Marketing

ASMP takes a hard look at Instagram

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Excellent overview at Spread Effect on Matt Cutts talk. If you have a web site and don’t know who Matt Cutts is, or what the heck SEO, or Link Building is, you better pay attention as when he speaks from his office at Google the entire web stops, looks and listens.

In case you have been living under a rock the web is all about sharing and crowd sourcing photography – but the web is awash in extreme low-level work of all kinds. The folks at Instagram competitor and the questionably named Hipstamatic are trying to carve out a network for elite photographers sharing their photos at the much better named; OGGL



“I just started thinking more about the way I use the Internet. Most of the time when I type in a search, I’m looking for an answer to a specific question. The problem in my industry, and a lot of industries, is you don’t get a lot of great search results because most businesses don’t want to give answers; they want to talk about their company. So I realized that if I was willing to answer all these questions that people have about fiberglass pools, we might have a chance to pull this out.”

Increasing Sales by Answering Customers’ Questions link here.

via Marcus Sheridan and

Why a Dove commercial is doing the right thing about our crazy idea of Beauty.