Instagram Marketing: Should You Use it?

September 3, 2013 — Leave a comment

Marketing your business on Instagram can be both good and very bad for photographers. You have to be very careful how you use this incredibly popular photo sharing site (and at the same time protect your images). Any image you put on it should have a very clear water mark with the message:

©Your Name / Date / All Rights Reserved.

I also put my phone number in there as well. ASMP has put up some very valuable info here on just what rights you give away but my feeling is if you have a clear watermark on your images you can use it for marketing effectively and still be protected.

The American Society of Media Photographers, joined by National Press Photographers Association (NPPA), The Digital Media Licensing Association (PACA), American Photographic Artists (APA), This Week in Photography (TWiP), Professional Photographers of America (PPA), Coordination of European Picture Agencies Stock, Press and Heritage (CEPIC), Graphic Artists Guild (GAG) and American Society of Picture Professionals (ASPP), has mounted a campaign to address the far-reaching Terms of Use of the image sharing service Instagram. Since 2010, more than 16 billion images and movies have been uploaded to Instagram. The organizations believe that few of the users who share images on the site understand the rights they are giving away. ASMP has issued “The Instagram Papers,” information in the form of essays and analysis about the Terms of Use in which the key issue is that users should have the ‘right to terminate’ their agreement with Instagram, allowing them to remove permissions for the use of their identities and content at any time.

via ASMP


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